COACHING PROGRAM

COACHING PROGRAM

MY SIGNATURE COACHING PROGRAM

My 6 step coaching program lasts 4 months and will be executed in a combination of online and offline sessions.

Every coaching session is individually based on the needs of the target group. However, there are some common basic topics that all participants should master to build a solid foundation to succeed in social selling.

STEP 1

GETTING STARTED

Setting goals on a company, team and individual level with the SMART method.

STEP 2

BRANDING YOURSELF

This step involves understanding and defining the uniqueness of a professional that represents the brand, instead of just the brand itself.

STEP 3

GROWING YOUR NETWORK

Setting goals on a company, team and individual level with the SMART method.

STEP 4

SALES NAVIGATOR TRAINING

This step involves understanding the functionalities and the power that the Sales Navigator tool on LinkedIn offers to businesses.

STEP 5

ENGAGING AND COMMUNICATING

Once you have done your homework and identified those individuals who are key to the success of your strategy – start talking!

STEP 6

FINDING THE ROUTINE

Essentially, once you have completed the first five aspects of the great social selling brand quest, all that is left is to refine and repeat.

STEP 1: GETTING STARTED

Phase1.1

AWARENESS

Mapping out your businesses major challenges on it's path.

Phase1.2

GOAL SETTING

Setting goals on a company, team and individual level with the SMART method.

Phase1.3

STRATEGIC ROADMAP

Facilitate the development of a strategic roadmap with the help of powerful KPIs.

Phase1.4

STIMULATE MOTIVATION

Creating methods and processes to ensure that intrinsic motivation remains strong throughout the program.

Phase1.5

FACILITATION

Cementing the benefits that social selling brings to the overall business strategy on a practical level.

STEP 2: BRANDING YOURSELF

This step involves understanding and defining the uniqueness of a professional that represents the brand, instead of just the brand itself.

What is your added value? How do you communicate this added value to your target audience?

What is the difference that you as an individual can bring into the brand when it comes to communication?

What is the difference in approach and style that sets you apart from your competitors or colleagues when it comes to social brand representation?

By answering these fundamental questions, the context for establishing lasting relationships with your target audience is established.

By uncovering the originality within the brand, visibility, trust, credibility and authenticity can be integrated into the sales strategy.

Franscha Laptop Image
Strategy Sessions Image 2 Square
Strategy Sessions Image 2 Square

STEP 3: GROWING YOUR NETWORK

OFFLINE TO ONLINE

A fundamental step in mastering the principles of social selling is to activate your offline network in the online world.

EXTENSION

By identifying business decision makers you would like to be connected with, you will enrich your social network by these crucial stakeholders.

ENGAGEMENT

This is a powerful way to maintain your current relationships by showing social engagement. In other words: like, comment, share.

CONVERTING THE CONVERSATION

Starting an online dialogue and then continuing it in the offline world through face-to-face meetings or phone calls is the key to successful conversions.

STEP 4: SALES NAVIGATOR TRAINING

This step involves understanding the functionalities and the power that the Sales Navigator tool on LinkedIn offers to businesses.

The tool allows a salesperson to identify the right decision maker while approaching a new business, thereby making communication direct and deliberate.

Sales Navigator also allows businesses to hone their market research abilities, through in-depth insights and news about crucial industry-specific trends and events.

Consider the Sales Navigator as your very own business newspaper, filled with insights from prospects, clients, colleagues, and competitors. You can harness the power of these industry-relevant insights in order to stay updated and strike when the iron is hot.

STEP 4: SALES NAVIGATOR TRAINING

This step involves understanding the functionalities and the power that the Sales Navigator tool on LinkedIn offers to businesses.

The tool allows a salesperson to identify the right decision maker while approaching a new business, thereby making communication direct and deliberate.

Sales Navigator also allows businesses to hone their market research abilities, through in-depth insights and news about crucial industry-specific trends and events.

Consider the Sales Navigator as your very own business newspaper, filled with insights from prospects, clients, colleagues, and competitors. You can harness the power of these industry-relevant insights in order to stay updated and strike when the iron is hot.

Grey-Grey-Linkedin-Image-Mockup

STEP 5: ENGAGING AND COMMUNICATING

Once you have done your homework and identified those individuals who are key to the success of your strategy – start talking!

By learning the basics of social selling, you can bid a big farewell to generic and forceful sales-oriented conversations. As a part of the social selling strategy, you can start conversations online and continue them offline.

This allows you to engage with your target audience in a more immersive manner.

The core objective here is to understand what matters to them and build your own community.

Pushing products or services is replaced with solving problems and understanding different consumer perspectives.

STEP 6: FINDING THE ROUTINE

Essentially, once you have completed the first five aspects of the great social selling brand quest, all that is left is to refine and repeat.

Integrating each of the parts and weaving them together into your daily business routine is the name of the game.

STEP 5: ENGAGING AND COMMUNICATING

Once you have done your homework and identified those individuals who are key to the success of your strategy – start talking!

By learning the basics of social selling, you can bid a big farewell to generic and forceful sales-oriented conversations. As a part of the social selling strategy, you can start conversations online and continue them offline.

This allows you to engage with your target audience in a more immersive manner.

The core objective here is to understand what matters to them and build your own community.

Pushing products or services is replaced with solving problems and understanding different consumer perspectives.

STEP 6: FINDING THE ROUTINE

Essentially, once you have completed the first five aspects of the great social selling brand quest, all that is left is to refine and repeat.

Integrating each of the parts and weaving them together into your daily business routine is the name of the game.

SCHEDULE A CALL WITH FRANSCHA

Would you like to find out how these 6 steps can transform your sales strategy?

TESTIMONIALS

KIND WORDS FROM CLIENTS

Franziska delivered a social selling workshop at the global GG headquarters in Vienna, Austria attended by a diverse team of experts from HR, Marketing and Sales. Franziska was able to excite our team and leave us feeling motivated and energized to invest our time in Social Selling. She explained how new techniques will help us attract the right talent, attain quota, drive pipeline and speed up sales cycles even for an engineering company in a very traditional automotive industry. I'd recommend Franziska as a great coach for any organization interested in new ways of doing business. Get ready for a fully immersive hands-on experience!

Jethro DiMeo

Head of Global Talent Acquisition, Gebauer & Griller

Obwohl unser Team bei Beginn des Social Media Workshops unterschiedlichste Erfahrungen und Wissensstände hatte, hat es Franziska mühelos geschafft, jeden einzelnen Teilnehmer dort abzuholen, wo er gerade stand. Dadurch war sowohl eine stetige Lernkurve sowie Motivation für alle gegeben. Viele Praxisbeispiele, Ideen und Anregungen haben einen dynamischen Prozess gestartet und mittlerweile bekomme ich fast jeden Tag ein Mail mit „Wie hoch ist Dein SSI heute?“....Challenge accepted!

Bernd Kuchar

Leiter Marketing, Bechtle

Recently I participated in a Social Selling Session for Microsoft in which Franziska was the presenter/coach. I definitely enjoyed this invaluable and meaningful engagement with her. The guidance Franziska provided has opened my mind to the vast things that can be achieved with LinkedIn, and will take my profile to greater heights of effectiveness. Franziska was more than willing to assist me even after the session was completed, and it doing so has helped further strengthen my Linkedin profile.

I truly appreciate the time she spent going above and beyond to help transform my profile and make it relevant to dynamic and ever changing business environment of today.

THANK YOU, Franziska!.

Sean C. Brown

Sr. Technical Account Manager, Microsoft

For me - trying to create and maintain a digital / social presence seemed like a rather daunting task. After participating in a Social Selling Session conducted by Franziska - it was a truly eye-opening and insightful discussion on the impact of what Social Selling can accomplish in this digital age. While I'm in the process of honing my personal brand and implementing the recommendations she provided - the information and guidance will greatly assist me in achieving this now - not so daunting task. I look forward to receiving further input and advice, as well as having future discussions with Franziska on continuing to hone and refine my profile to convey information, insights, and interests with both current connections and potential new ones through my social presence on LinkedIn. Thanks Franziska for your time, patience and invaluable insight!

John Rayborn

Senior Consultant, Microsoft