OUR PROVEN METHOD

OUR PROVEN METHOD

OUR PROVEN SIGNATURE COACHING PROGRAM

My 6 step coaching program lasts 4 months and will be executed in a combination of online and offline sessions.

Every coaching session is individually based on the needs of the target group. However, there are some common basic topics that all participants should master to build a solid foundation to succeed in social selling.

STEP 1

GETTING STARTED

Setting goals on a company, team and individual level with the SMART method.

STEP 2

BRANDING YOURSELF

This step involves understanding and defining the uniqueness of a professional that represents the brand, instead of just the brand itself.

STEP 3

GROWING YOUR NETWORK

Setting goals on a company, team and individual level with the SMART method.

STEP 4

SALES NAVIGATOR TRAINING

This step involves understanding the functionalities and the power that the Sales Navigator tool on LinkedIn offers to businesses.

STEP 5

ENGAGING AND COMMUNICATING

Once you have done your homework and identified those individuals who are key to the success of your strategy – start talking!

STEP 6

FINDING THE ROUTINE

Essentially, once you have completed the first five aspects of the great social selling brand quest, all that is left is to refine and repeat.

STEP 1: GETTING STARTED

Phase1.1

AWARENESS

Mapping out your businesses major challenges on it's path.

Phase1.2

GOAL SETTING

Setting goals on a company, team and individual level with the SMART method.

Phase1.3

STRATEGIC ROADMAP

Facilitate the development of a strategic roadmap with the help of powerful KPIs.

Phase1.4

STIMULATE MOTIVATION

Creating methods and processes to ensure that intrinsic motivation remains strong throughout the program.

Phase1.5

FACILITATION

Cementing the benefits that social selling brings to the overall business strategy on a practical level.

STEP 2: BRANDING YOURSELF

This step involves understanding and defining the uniqueness of a professional that represents the brand, instead of just the brand itself.

What is your added value? How do you communicate this added value to your target audience?

What is the difference that you as an individual can bring into the brand when it comes to communication?

What is the difference in approach and style that sets you apart from your competitors or colleagues when it comes to social brand representation?

By answering these fundamental questions, the context for establishing lasting relationships with your target audience is established.

By uncovering the originality within the brand, visibility, trust, credibility and authenticity can be integrated into the sales strategy.

Franscha Laptop Image
Strategy Sessions Image 2 Square
Strategy Sessions Image 2 Square

STEP 3: GROWING YOUR NETWORK

OFFLINE TO ONLINE

A fundamental step in mastering the principles of social selling is to activate your offline network in the online world.

EXTENSION

By identifying business decision makers you would like to be connected with, you will enrich your social network by these crucial stakeholders.

ENGAGEMENT

This is a powerful way to maintain your current relationships by showing social engagement. In other words: like, comment, share.

CONVERTING THE CONVERSATION

Starting an online dialogue and then continuing it in the offline world through face-to-face meetings or phone calls is the key to successful conversions.

STEP 4: SALES NAVIGATOR TRAINING

This step involves understanding the functionalities and the power that the Sales Navigator tool on LinkedIn offers to businesses.

The tool allows a salesperson to identify the right decision maker while approaching a new business, thereby making communication direct and deliberate.

Sales Navigator also allows businesses to hone their market research abilities, through in-depth insights and news about crucial industry-specific trends and events.

Consider the Sales Navigator as your very own business newspaper, filled with insights from prospects, clients, colleagues, and competitors. You can harness the power of these industry-relevant insights in order to stay updated and strike when the iron is hot.

STEP 4: SALES NAVIGATOR TRAINING

This step involves understanding the functionalities and the power that the Sales Navigator tool on LinkedIn offers to businesses.

The tool allows a salesperson to identify the right decision maker while approaching a new business, thereby making communication direct and deliberate.

Sales Navigator also allows businesses to hone their market research abilities, through in-depth insights and news about crucial industry-specific trends and events.

Consider the Sales Navigator as your very own business newspaper, filled with insights from prospects, clients, colleagues, and competitors. You can harness the power of these industry-relevant insights in order to stay updated and strike when the iron is hot.

Grey-Grey-Linkedin-Image-Mockup

STEP 5: ENGAGING AND COMMUNICATING

Once you have done your homework and identified those individuals who are key to the success of your strategy – start talking!

By learning the basics of social selling, you can bid a big farewell to generic and forceful sales-oriented conversations. As a part of the social selling strategy, you can start conversations online and continue them offline.

This allows you to engage with your target audience in a more immersive manner.

The core objective here is to understand what matters to them and build your own community.

Pushing products or services is replaced with solving problems and understanding different consumer perspectives.

STEP 6: FINDING THE ROUTINE

Essentially, once you have completed the first five aspects of the great social selling brand quest, all that is left is to refine and repeat.

Integrating each of the parts and weaving them together into your daily business routine is the name of the game.

STEP 5: ENGAGING AND COMMUNICATING

Once you have done your homework and identified those individuals who are key to the success of your strategy – start talking!

By learning the basics of social selling, you can bid a big farewell to generic and forceful sales-oriented conversations. As a part of the social selling strategy, you can start conversations online and continue them offline.

This allows you to engage with your target audience in a more immersive manner.

The core objective here is to understand what matters to them and build your own community.

Pushing products or services is replaced with solving problems and understanding different consumer perspectives.

STEP 6: FINDING THE ROUTINE

Essentially, once you have completed the first five aspects of the great social selling brand quest, all that is left is to refine and repeat.

Integrating each of the parts and weaving them together into your daily business routine is the name of the game.

SCHEDULE A CALL WITH FRANSCHA

Would you like to find out how these 6 steps can transform your sales strategy?

OUR BUSINESS CASES

A1 Digital advises companies on digital transformation issues and supports them in the digitization of their business areas. It is part of the Telekom Austria Group and thus of América Móvil.


Trend Micro is one of the leading international providers of cybersecurity and market leader in cloud security. Its solutions enable companies and end-users to securely exchange digital information.


Would you like to know how we helped Bechtle IT Systemhouse in shortening their sales cycle and positioning themselves as a market leader through social selling?


Would you like to know how social selling and professional branding helped Microsoft Partners transform their image online and attract more prospects?


IN-HOUSE COACHING STORIES
Jan Lommatzsch

"You only explained to me my need 6 months ago! I have understood it – I was really missing something. Within 6 months I have completely turned on my own axis and today I can't imagine working without social selling!” he says and continues with a wink “Not even on my vacation."



Philipp Mirtl

Beyond how to design your profile and professional most effectively, my absolute aha-experience was that LinkedIn is not a first-person-shoot, but a great tool for collaboration! We work together by validating our knowledge, making recommendations, and best of all, sharing lists, tagging leads in them and working together.


Markus Fleischer

„I had used LinkedIn in the past to connect with people I already knew and was not aware of the relevance of social selling. With the coaching, I have now acquired profound knowledge on how to really “get to work” on LinkedIn. I was surprised how fast I was able to celebrate personal successes and harvest professional fruits with a few changes!“


Wolfgang Wündsch

Wolfgang has really caught fire and doesn't want to miss LinkedIn anymore! His employer benefits from various new customers and six-figure project inquiries, which Wolfgang was able to generate exclusively via LinkedIn. "Thanks to FRANSCHA, I have the cooker, the pan and the eggs ready for use, but I have to fry the scrambled eggs myself"


DIGITAL CLIENT STORIES
Carsten Bartsch

Suddenly I got the hang of it: The network started to respond to my posts! "The extremely charming a...kick of our coach, first opened my eyes for the subtleties of a truly professional profile. Even more: I learned ingenious content strategies to maximize the interaction with my network. I give the Bootcamp a whopping 10+ of 10 points!


Tanja Menne-Leander

One of my bigger challenges was finding my own interesting topics to post in my network. "The statement of another participant about my LinkedIn profile – he would have no idea what I do exactly – became a turning point for me. 10 weeks later, my profile has an understandable thread and meaning and my expertise has become more visible".


Sonja Heintschel

"I had gotten completely bogged down in the social media channels and the fear of posting nonsense inhibited me enormously from interacting with my network in any way. The Bold LinkedIn Bootcamp helped me to bundle my energies again, to become successfully visible in my market segment with clear positioning and to leave my comfort zone painlessly".


Tobias Eickelpasch

"I had wanted to dive into the depths of social selling for a long time, but at the same time I had doubts whether I would survive a boot camp. After 10 weeks of stretching, kneeling and perfecting, I can say: it was worth it! I now know which content strategies lead to success. And when strangers tell me that my profile looks professional, I must have done a lot of things right.”


Alex Eggers

„Richtig Klick hat es bei mir erst gemacht, als über LinkedIn ein erster Lead reinkam. Da wusste ich, jetzt möchte ich mich nicht mehr nur auf mein selbst zusammengetragenes Wissen verlassen, sondern professionelle Unterstützung, um das ganze Business-Potenzial des Kanals auszuschöpfen. Nach 10 Wochen Bold LinkedIn Bootcamp kann ich definitiv sagen: die Investition hat sich ausgezahlt!“